Decentralized B2C interactions
Chinapex is building an ecosystem of business to consumer interactions that is trust and consent-driven, mutually beneficial, reduces waste, and maximizes value.
Every day your data is being collected through both online and offline channels and sold to companies for various uses. However, if someone asked you what data you've consented to be collected, how your data is being used, or who your data is being sold to, the chances are you would have no idea. This data could include behavioural information, like what websites you frequent, purchasing records, like what you bought and when, or personal details, like your age, location, religion, sexual preference and so on. You have 'agreed' to this on most occasions, but the terms of content have been hidden among complicated Terms and Conditions documents that the regular person doesn't understand.
The data is sold to brands and companies for research, marketing and targeted advertising by internet and media platforms or 3rd party data providers. However, this is often a less than perfect experience for businesses as they do not know how accurate and complete the data is or if it was acquired legally. They cannot be sure that the data they have purchased is of the quality required to improve their customer experience or marketing efforts.
Solving these two issues serve as the basis for APEX, a new blockchain powered data and interactions exchange built on NEO. APEX is a product of Chinapex, a company that offers a real time AI powered customer data platform for marketing, personalization and analytics. Chinapex is headquartered in Shanghai with offices in Beijing, Hong Kong and Silicon Valley and is already processing 47 billion data points and 360 million unique consumer data annually.
APEX will be a platform that allows consumers to maintain control of their data and who can use it. The main touch point for consumers will be the Consumer Client App (CPX rewards wallet), which will enable users and brands to interact, with the user maintaining the the power to decide who they like to share their data with and what data they would like to make available. Users can set a price in CPX tokens for access to their data, which will be accumulated as the data is accessed by brands. The amount of CPX earned can be scaled by increasing the number of brands that have access, how much data is shared and the number of interactions had with a brand.
This passes the value of data back to the consumer. Instead of their data being collected and sold for profit by third parties, the user can cut out the middle man and receive profit on their data usage in the form of rewards. Brands can also provide offers to consumers through the application that will be redeemable in CPX.
The result is a 1 to 1 engagement between users and brands. This is highly beneficial for businesses as it provides rich, high-quality data that is not possible through third party data providers. APEX provides an Enterprise Client App called NEXUS, that enables brands to manage target customer scope, data acquisition scope, cost management, rewards management and management of messages and engagements. Brands are then able to analyze and activate the data collected using features such as real time advanced analytics and productized machine learning and AI models.
To build out the ecosystem, APEX will also provide an SDK that will enable brands to integrate the data and value exchange functionality into their own applications, and a NEXUS APEX Module API to allow enterprise partners to embed particular capabilities surrounding APEX transaction management within their own application or platform.
Chinapex have decided to use blockchain technology for APEX as information and value is required to be exchanged across the ecosystem without any middle men. Smart contracts are a natural fit for providing trustless consent of access to data, and the CPX token provides a suitable reward system for the sharing of information and redeeming of offers. APEX chose the NEO blockchain for the efficiency of the dBFT consensus mechanism and because the built in identity features will be useful in the long term development of APEX.
Chinapex already have over 200 enterprise customers using their real time AI powered customer data platform in the financial services, banking, travel, automotive, retail, ecommerce and internet sectors such as Standard Chartered, BMW, Hilton, Chevrolet and Casio. Chinapex's technology, infrastructure and data ecosystem partners include Microsoft Azure, Amazon Web Services, Alibaba Cloud, Baidu, Tencent and Oracle.
A quick 2x run through of APEX on NEXUS
Watch how brands and enterprises can use NEXUS to leverage blockchain, AI, and marketing technology to create personalized experiences for consumers and a better 1-to-1 relationship.
CPX Rewards Wallet
CPX accumulates over time depending on number of times data is accessed, richness of data dimensions accessed, and how many and which types of engagement actions taken. The more brands the user gives permission to access, the more overall CPX. CPX can be exchanged for rewards directly accessible via CPX rewards wallet.
The consumer has complete control over which data dimensions selected brands are able to access. Data consists of self-supplied contact information, interest and purchase related tags, and real-time data from applications in the app partner network and browsing data (page titles and metadata). The user is able to set a target CPX cost for access each data point.
Users are able to easily discover brands that they are interested in and allow them to access particular data and engage them in certain ways. Likewise, users that fall within target scope of certain brands will receive permission requests that they can choose to approve or ignore.
Data Collection & Integration
Brands have access to real-time data ingestion from PC and mobile sites, apps and IOT devices through NEXUS. They also have seamless rule-based data integration and unified customer ID without needing to write any code, and freedom and complete control over data, including developer tools and SQL terminal.
Productized Machine Learning and AI Models
NEXUS provides brands with productized machine learning models for marketing, personalization, and deep customer insights. Models include near linear regression, logistical regression, bases, K-means, random forest, neural network, RFM, NLP (content classification), NLP (sentiment analysis), chum prediction, deep learning neural network, ARIMA and more.
Machine learning insights to action
Brands can create new customer segments based on results of machine learning models through NEXUS. NEXUS provides the ability to drill down to the individual customer data level with customer details, customer journey, and customer scoring, and then use insights and segments directly in marketing campaigns, product recommendations and push notifications.
Chinapex have 250+ customers in their brand network and growing
Over 32% have signed up for a trial-run of APEX at launch
Token Sale Timeline
Public Annoucement (timing & process)
KYC & Whitelisting start
Late January / Early February
2016 & Before
Release PRISM & NEXUS
- 200 customers milestone
- Release APEX IQ (Production version)
- Please APEX IQ deep learning module via Deeplearning4J & TensorFlow
- Start development of APEX network
- Launch APEX IQ proprietary deep learning predictive library
- Release multi-language support for NEXUS & IQ
- Launch Hong Kong international Ops/BD team
- Release Consumer Client App beta (Android & iOS)
- Release APEX Module within NEXUS
- Release Consumer Client App production (Android & iOS)
- Release cross-brand reward point exchange feature
- Release app partner SDK
- Enable integration with legacy reward point systems
- Release enterprise app partner API
- Open Japan branch office
- Open Korea branch office
- Release B2B data add-on
- Launch smart device & IoT module