On March 19th, Travala launched its crowdfunding campaign on the Crowdcube start-up and early-stage business fundraising platform. Travala also announced the launch of its SMART discounts and loyalty program. Lastly, an AVA token trading competition is taking place on the BitMart exchange until Tuesday, April 2nd.

Travala announced its crowd funding plan in January 2019, intended to help accelerate its marketing efforts. Travala is seeking US$3.5 million in funding via traditional Series A round. Under a traditional equity-based model, 4.05% of total newly established shares, entitled “Travala Limited,” are allocated for crowdfunding access.

As an incentive to participate in the sale, Travala pledges to match crowdfunding investors with AVA tokens for each £1 they contribute, at a one-to-one ratio. Further, if Travala raises the minimum target of £250,000, then all AVA token holders are to receive an airdrop proportionate to the amount of tokens held in their wallet.

At the time of publishing, according to Crowdcube 149 investors have contributed £176,220.

The crowdfunding campaign can be found at the following link:

SMART discount and loyalty program now live

Travala’s SMART discount and loyalty program went into effect on March 19th. The SMART program design aims to incentivize users who own AVA tokens to use the Travala platform by offering “exclusive discounts and loyalty rewards on accommodation bookings.”

The SMART program offers up to a combined 10% of rewards, divided into two tranches of 5%. The first tranche offers up to a 5% discount off prices listed on the platform. The second tranche offers up to 5% in AVA token loyalty rewards following the participant’s stay. The level of discount and loyalty rewards are determined by the amount of AVA held in the users wallet.

More information about the announcement can be found at the link below:

BitMart AVA trading competition

At 3:00am (UTC-4) on March 19th, BitMart began an AVA token trading competition to celebrate the first anniversary of the token listing on the centralized exchange. The competition ends at 3:00am (UTC-4) on Tuesday, April 2nd.

Participants are ranked according to the total volume (both purchase and sale) of AVA traded across all its pairs. By trading AVA, users automatically enroll in the competition. The top 20 participants receive the following rewards:

  • 1st Place: 26,000 AVA
  • 2nd Place: 18,000 AVA
  • 3rd Place: 10,000 AVA
  • 4th Place: 8,500 AVA
  • 5th Place: 7,500 AVA
  • 6th Place: 6,000 AVA
  • 7th Place: 5,000 AVA
  • 8th Place: 4,000 AVA
  • 9th Place: 3,000 AVA
  • 10th Place: 2,000 AVA
  • 11th – 20th Place: 1,000 AVA each

BitMart intends to distribute rewards within two weeks after the trading competition concludes.

More information about the competition can be found at the link below: