In this episode of The Smart Economy Podcast, host Dylan Grabowski is joined by Ian Rogers, Chief Experience Officer at Ledger, a hardware and software security provider for digital assets and Web3. Together, they explore the parallels between early internet adoption and crypto security, discussing how lessons from the web’s evolution inform today’s digital asset protection strategies.
What you’ll learn:
- How the early internet’s adoption challenges mirror current crypto adoption barriers
- Why security and self-custody remain fundamental to crypto’s value proposition
- How Ledger approaches product development for both crypto natives and mainstream users
- Why the merger of AI and crypto will reshape digital value management
- How to navigate the spectrum between complete decentralization and user-friendly features
- Why punk rock principles still drive crypto innovation
- And much more!
Ian Rogers is the Chief Experience Officer at Ledger, bringing over 25 years of expertise in digital innovation and user experience. With a pioneering background in web development, he notably created and managed beastieboys.com in the mid-1990s, potentially establishing one of the first web design companies. His career spans leadership roles at major tech companies, including Yahoo Music, Beats (acquired by Apple), and LVMH, before joining Ledger in 2021. Ian is recognized for his ability to bridge technology and user experience, particularly in helping mainstream audiences adopt emerging technologies. At Ledger, he leads initiatives to make self-custody of digital assets more accessible and secure, while maintaining the company’s high security standards and commitment to user sovereignty.






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