Travala has announced its SMART discounts and loyalty program, for which the team has spent the previous two quarters conducting research and development. The SMART program aims to provide the AVA token with additional incentive and utility throughout the travel booking platform. This program applies to all cryptocurrency and fiat payments made via the Travala platform, which is currently in its alpha stage of development.

Through the SMART discounts and loyalty program, participants will be able to save up to 10% on accommodation bookings through The program’s structure incorporates a dual category model for incentives: 1) SMART discounts and 2) SMART loyalty rewards.

To receive discounts and rewards, users must own a certain amount of AVA tokens in their wallet. The SMART discount program will follow the same tiering strategy as the SMART loyalty program.

The amount of AVA held in the user’s wallet establishes the SMART discount applied at the checkout stage of booking. The discount is also visible while the user browses offerings on the platform.

Travala calculates and distributes the SMART loyalty incentives after the user has completed their stay at the property booked through Travala. The AVA token will be sent directly to the user’s in-platform Travala wallet, regardless of what currency they used to make the booking.

The SMART discounts and loyalty program is tentatively scheduled to be live and operational at the end of February 2019, and is exclusive to AVA token holders. Travala has reserved the right to modify or cancel the program at its own discretion.

The full terms and conditions can be found at the link below: