Senno, a customer data monetization platform, was one of 11 companies that recently completed the Startup Bootcamp (SBC) Energy Australia accelerator program. Energy Australia is among the Australia’s largest electricity and gas retailer companies. The SBC accelerator program received over 650 applications from 28 cities across four continents, and concluded on April 11th with SBC Demo Day.

According to Senno CEO Elad Peled, Senno aims to offer an easy to use and low-cost solution that “puts the user in the center, to provide them with a safe, intuitive way to monetize [their] data.” Senno seeks to allow for companies to access data to determine consumer behavioral analytics, while maintaining the anonymity of the consumer.

Senno was purportedly able to acquire more than 10 million user profiles in the second half of the accelerator program, and register 500 users to share and monetize their data through the platform.

By the conclusion of the program, Senno designed an MVP for the monetization of data verification, with a particular focus in the energy sector. Such user data includes:

  • Demographics (i.e., an individual has lived in the same home for many years)
  • Payment track record (i.e., consistently making monthly payments on-time)
  • Energy usage behavior
  • Use of appliances

Senno’s MVP incorporates the NEO blockchain for the platform’s incentive and awards payments, tracking the usage of personal data, and a permissions system for access to private data.

To conclude his presentation at SBC Demo Day, Peled announced a strategic data monetization partnership with “one of the biggest data brokers in the world,” DemystData.

Looking forward, Senno seeks to form additional strategic partnerships with value-to-customer (V2C) companies and expects to undergo a seed round.

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