Pink Paper founder and CEO Rupin Mathur joined the Neo Live AMA series to discuss the decentralized content publishing platform. Participants in the AMA shared rewards from a prize pool comprising ten Pink Panda NFTs.

Pink Paper allows individuals and communities to publish blog-based content while retaining complete ownership. The decentralized content publishing platform lets users tip creators, earn a reputation, and participate in crowdfunding opportunities. Currently, Pink Paper supports Ethereum, IPFS, Polygon, and Neo N3, and has acquired more than 1,500 users. Looking forward, Pink Paper intends to integrate NeoFS into its storage layer.

In the AMA, Mathur discussed his motivation for building Pink Paper, the benefits the platform can provide creators, using the Neo blockchain to tip creators, the utility of the Pink Panda NFTs, and more.

The full transcript is below:

John Ricci (Neo Telegram admin): Pink Paper is a cross-chain platform that provides decentralized, censorship-free publishing for individuals and communities worldwide. The platform enables users to publish and showcase blogs and other content while retaining full rights and control. The platform also allows users to raise funds for their endeavors, enabling others to donate to support potentially world-changing technologies. Platform features include:

  • Decentralized publishing
  • Crowdfunding
  • Tipping
  • A reputation system
  • Social profiling

Founder and CEO of Pink Paper, Rupin Mathur, has been a blockchain maximalist since 2015 and an advocate of decentralization and self-sovereignty. He worked as marketing head for QuadB Apparel from 2015-2017, India’s second-largest custom apparel brand. He established the first VAL (Virtual Assembly Line), creating hundreds of nodal points for blue-collar workers scaling the business infinitely. From 2017 onwards, he decided to go all-in Web3. Thus, he played a crucial part in setting up Finstreet, India’s first crypto education platform, and scaled it to a community of more than 70,000 Web3 enthusiasts and a 4.2 million-person social media following.

During this journey, he has worked alongside brands such as Near, Algorand, WazirX, Huobi, Polygon, Aave, and many more to help bring the adoption of their respective platforms in the Indian markets. He has begun his journey to create and bring adoption for the decentralized content management platform, Pink Paper.

Q1: What inspired you to build Pink Paper?

Rupin Mathur (CEO and founder of Pink Paper): In 2017, when I worked with Finstreet, my team and I tried to go digital through YouTube and other platforms. At the time, YouTube and other Web2 platforms were unclear on their stance on Web3 and were actively deleting channels that talked about the subject.

Finstreet, at the time, also suffered the same setback in the digital space. We weren’t able to go digital until the end of 2019. Leading up to the end of 2021, Web3 creators were experiencing “shadow bans” from Web2 platforms.

As we have seen in the “Twitter Files” and the controversy over the definition of recession, Web2 platforms are prone to problems due to centralization. It is that friction that motivates us and keeps on motivating us to create Pink Paper – a completely decentralized content publishing platform.

Q2: What additional benefits does the platform provide to creators?

Rupin: Our platform provides every creator with complete control over their content. The creator is free to monetize as they wish. We will provide creators with one-on-one interactive sessions with our team, where we can guide them toward their monetization goals and grow their communities.

Apart from this service, there is a tipping feature through which users can receive tips from their community directly into their wallets.

We are also working on a crowdfunding feature through which creators can raise funds for projects they wish to create and work on.

We are also working on implementing a creator fund to support creators on our platform.

Q3: What are the future plans regarding the development of Pink Paper?

Rupin: As previously mentioned, we plan to deploy a crowdfunding feature as soon as possible. Along with this, there will be a complete UI and UX overhaul of the platform so that users can have more fun engaging with the platform. We also plan to add a notification feature so that creators and users can stay updated on the latest happenings on the platform.

Not long after that, we will launch analytical dashboards so that creators can analyze their content and community more deeply.

A more extensive update will come after this with role management so that teams can more easily collaborate on their content.

As we advance, we will create a moderation council DAO responsible for keeping the platform friendly and rewarding creators in the creator fund mentioned earlier.

Apart from all these updates, we are actively looking forward to what the community suggests as improvements to the platform.

Q4: How can the community get involved with Pink Paper?

Rupin: I implore the community to actively use the platform, find as many errors as you can on the platform, and let’s make Pink Paper the golden standard for decentralized content publishing.

Going forward, Pink Panda NFTs will be rewarded to the most active community participants of Pink Paper. Pink Panda NFT holders will be the first to get rewarded with our own tokens and be used as entry into the DAO mentioned earlier.

Q5: Why did you choose to build on Neo?

Rupin: I had a rough idea of Neo when I entered the market, but I didn’t actively start to follow the chain until the announcement of N3 and the all-in-one offering that comes with it.

Building on other chains, we have found that it is difficult to connect with different people for different services for various aspects. Still, the all-in-one service Neo blockchain provides makes our development easier, faster, and much less stressful.

Q6: When can we see Neo integrated into Pink Paper?

Rupin: We have already started integrating with Neo. Currently, users can log in through the Neo Line wallet and send and receive tips on the Neo blockchain on the Pink Paper platform. We are actively working on the crowdfunding contract and will deploy it in the coming months. Along with this, we are working on integrating NeoFS with the platform so that your content can be stored in a decentralized manner.

Q7: How decentralized is Pink Paper? For example, most website traffic is monitored and IPs are easily trackable. Does Pink Paper have access to this kind of user information?

Rupin: I want to clarify that decentralization means that no central authority will have the power to control your content as and when they please, as we have seen the case unfolding with Twitter in the Twitter Files series. We will be gathering data, such as active time on articles, that could help us and the creator determine the best course of action for their content and communities. This data gathering, however, will be consent-based. If you wish to remain anonymous on the platform, you can choose that option too.

Q8: Where can we purchase Pink Panda NFTs?

Rupin: The Pink Panda NFTs are not listed for sale on any platform. They can only be earned through active involvement with the Pink Paper community. However, once you earn them, you can use them however you like.

Q9: How does the pink panda NFTs stand out to be the best among the most NFTs in the world, and what will be their future? Will they tend to release any token to back up the NFTs in the nearest future? 

Rupin: The Pink Panda NFTs, as mentioned earlier, will be given out to the most active participants of the Pink Paper community. These NFT holders will be rewarded with our tokens at the launch. They will be used to join and participate in the Moderation Council DAO, which will be responsible for moderation on the platform as well as the distribution of rewards through the creator fund.

Q10: How does your crowdfunding help the community grow?

Rupin: The crowdfunding mechanism will allow people with active communities to raise funds directly through the platform for projects they wish to build. This will have another effect: with more active members coming on the platform, people can interact and fund projects they want to exist. These two effects combined will help grow the community.

Note: Some edits have been made for formatting and readability.

The full AMA can be found at the link below: