APEX Technologies has released the third post in its “Behind the Scenes” series, where each article is written by a different APEX leadership team member. In his article, VP of product Robert Xu discusses his role in the company, hiring talent, APEX machine learning, enterprise scenario needs, and future compliance with general data protection regulation (GDPR).

As VP of product for APEX Technologies and APEX Network, Xu is responsible for managing product teams that focus on data and blockchain applications, blockchain project management, enterprise data analysis, and customer data utilization and analysis.

With regards to locating talent to bring the vision of APEX Network products to life, Xu seeks individuals who have a “good amount of experience” working on blockchain technology or data products. He seeks to hire individuals that do things that they’re good at, accept ambitious and attainable goals that aim for innovation, and embrace autonomy while helping the team reach developmental milestones.

In college, machine learning was Xu’s area of study. He says APEX utilizes machine learning “for customer data analysis and grouping, helping enterprises realize the full potential of the data the customers provide.” Machine learning enables APEX to extract deep insights of consumer data and extrapolates the value.

Additionally, natural language processing (NLP) is incorporated as it increases the systems understanding of customer data. Further, NLP can also automatically label data, sort it into different categories, and reduce the need to hire employees to conduct post-processing information handling.

Xu goes on to say APEX Network has kept enterprise needs in mind when developing products, which include flexibility, performance, security, and the structure of the blockchain’s smart contracts. For example, APEX’s consumer data product “NEXUS” is “widely used” by companies like Starbucks, Maserati, Lenovo, Sephora, and Haagen-Dazs, plus more.

APEX Network will be integrated with the NEXUS enterprise data suite to allow enterprise customers to build their own blockchain services through the MainNet and side chains, as well as deploy dApps quickly. Xu said, “By using NEXUS’s APEX Network module, brands can not only access blockchain based data, but also use the power of NEXUS to analyze, manage, and activate that data.”

Lastly, Xu noted GDPR doesn’t apply to China, where most of APEX’s current customers are located. However, he added they “aim to expand and serve customers in other regions including the EU, which makes GDPR relevant for APEX Network.” APEX will obtain consent by allowing the customer to approve which brands may or may not use their data. As encryption is a part of the solution for GDPR, APEX currently believes the data will “be stored in encrypted form on the user’s device instead of on the blockchain.” This strategy aims to allow the customer to delete their data from the APEX wallet.

The full article can be found at the link below: